Ali ibn Fellah, our agricultural engineer, brings deep-rooted expertise and an unwavering commitment to sustainable farming practices. Raised on a farm in the fertile Nile Valley of Egypt, Ali was immersed in the realities of agriculture from an early age. His upbringing on his family’s small-scale farm gave him a profound understanding of the challenges farmers face, particularly in water-scarce and impoverished regions. This personal connection to the land has driven him to focus on sustainable agricultural solutions that not only preserve the environment but also empower communities.

Ali studied Agricultural Engineering at Cairo University before earning advanced degrees in Sustainable Agriculture from institutions in both the Middle East and Europe. His research focuses on regenerative farming techniques that help restore soil health and biodiversity while reducing water usage and reliance on chemical inputs. He is particularly passionate about developing low-cost, scalable farming solutions that can be implemented in impoverished countries, enabling them to achieve food security and self-sustenance.

Though he follows a vegan diet, Ali is pragmatic in his approach to nutrition and agriculture. He advocates for a diverse range of sustainable farming practices that accommodate different dietary needs and cultural preferences, from plant-based foods to responsibly sourced proteins. His ultimate goal is to see communities thrive by growing their own food in a way that is ecologically responsible and economically viable.

In the Naturishly office, Ali is a quiet powerhouse of ideas and innovation, always ahead of the curve when it comes to sustainable solutions. He’s a calming presence but also has a deep, energizing passion for his work. His well-structured days and clear focus on outcomes are almost as disciplined as his diet. If you ever need a late-afternoon pep talk on sustainable farming, he’s your guy—though it might come with a side of ‘have you tried growing your own vegetables yet?’